Job description
Key Responsibilities
- Plan, execute, and optimize multi-channel performance marketing campaigns across paid search (Google/Bing Ads), paid social (Meta, TikTok, LinkedIn), programmatic display, and affiliate networks.
- Own and strategically allocate paid advertising budgets (managing $50K+ monthly spend) to maximize ROI, ROAS, and sustainable revenue growth.
- Conduct in-depth campaign performance analysis using tools such as GA4, Looker Studio, and attribution platforms to deliver actionable insights and data-driven recommendations to senior stakeholders.
- Drive conversion rate optimization (CRO) strategies across website landing pages, OTA listings, and end-to-end booking funnels through data analysis and user behavior insights.
- Lead cross-functional collaboration with content, design, product, and revenue teams to develop cohesive, integrated marketing strategies aligned with business objectives.
- Design, execute, and analyze A/B and multivariate tests to continuously improve ad creatives, landing pages, bidding strategies, and audience targeting.
- Monitor market trends, competitor activities, and emerging digital platforms to proactively identify and capitalize on growth opportunities.
- Build and present comprehensive performance dashboards and reports to management and C-suite, translating complex data into clear business narratives.
- Mentor and guide junior marketing team members, establishing best practices and standard operating procedures for campaign management.
- Evaluate, onboard, and manage relationships with external vendors, agencies, and ad tech partners to enhance campaign capabilities and performance.
Job requirements
Requirements
- Minimum 3-5 years of experience in performance marketing or digital marketing (hospitality, travel, or e-commerce preferred).
- Proven experience managing paid campaigns (Google Ads, Meta Ads, and other digital platforms).
- Strong analytical skills with the ability to optimize campaigns based on data and ROI.
- Experience in managing conversion funnels, tracking, and reporting tools (GA4, Meta Pixel, etc.).
- Strong understanding of customer acquisition strategies in hospitality or travel industry.
- Ability to work with cross-functional teams (Sales, Revenue, E-commerce, Content, Operations).
- Proficient in marketing tools and analytics platforms.
- Strong communication, problem-solving, and strategic thinking skills.
Job information
Education
Bachelor Degree (S1)
Experience level
Mid Senior Level
Minimum experience
3 years
Gender
No Qualification
Published date
25 Aug 2026