1.Content Development & Production
- Produce high-quality social media content (video, visual, and supporting assets) for pitches, campaigns, and ongoing client projects.
- Ensure creative execution aligns with client briefs, platform best practices, and agency quality standards.
- Adapt and optimize content across multiple social media platforms while maintaining consistency in storytelling and visual quality.
- Execute content variations to support performance testing and optimization.
2.Brand & Campaign Alignment
- Translate client briefs and campaign strategies into engaging, brand-consistent social media content
- Ensure all published content complies with brand guidelines and campaign objectives.
- Optimize content based on audience behavior, engagement data, and platform insights.
- Support Account and Strategy teams with social media assets that drive campaign performance and client retention.
3.Workflow & Delivery Management
- Manage content editing, scheduling, publishing, and monitoring according to content calendars and deadlines.
- Ensure timely delivery of all assigned content with minimal revisions.
- Maintain organized digital asset libraries to ensure smooth handover and future reuse.
- Apply quality control checks to ensure error-free outputs before publishing.
4.Creative Innovation & Optimization
- Actively explore emerging social media trends, formats, and features.
- Propose and test new creative approaches to improve engagement and reach.
- Support implementation of new tools, templates, or workflows to improve efficiency and output quality.
- Analyze content performance and apply learnings to future executions.
5.Collaboration & Team Contribution
- Work closely with Social Media Lead, Account, Creative, and Digital teams to ensure alignment across campaigns.
- Provide actionable insights during briefings, brainstorming sessions, and reviews.
- Share best practices, references, and learnings with the team to strengthen collective capability.
- Act as a reliable execution partner within cross-functional teams.