Job description
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
- Creating and managing all marketing materials and collateral in line with brand direction
- Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc
- Tracking the effectiveness of various campaigns and course corrections as required
- Managing communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
- Collaborating with cross-functional teams and external agencies to ensure consistent brand messaging and communication
Job requirements
- You have a degree in Marketing, Business Administration, or a related field
- You have prior experience in a similar role
- You are proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel
- Strong knowledge of content development and SEM
- A strong network of PR and media contacts would be highly advantageous
- You have exceptional verbal & written communication skills
- You have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
- You have excellent interpersonal skills and are adept at building relationships with different stakeholders