Area Sales Manager - Manado

About This Role:

Drive adoption of digital financial services (PPOB, QRIS, EDC, lending) by onboarding and activating agents/merchants, boosting transactions, loans, and revenue while maintaining strong partnerships

What You Will Do:

• Sales Strategy & Execution:

Develop and execute regional sales strategies to drive distribution expansion, acquisition, and revenue growth across channels (direct sales, agents, distributors, and key accounts). Ensure strong execution of go-to-market plans, including product launches, promo campaigns, and market penetration initiatives.

• Channel & Distribution Management:

Build, manage, and optimize sales channels such as distributors, sub-distributors, agents, or merchant networks. Ensure strong coverage, visibility, and availability of products/services in the assigned region.

• Team Leadership & Field Execution:

 Lead and manage a team of Sales Executives / Field Sales / Account Managers to achieve targets. Drive daily/weekly sales activities, including field visits, pipeline tracking, and performance reviews. Provide hands-on coaching to improve execution in the field.

• Sales Performance & Target Achievement:

Own regional sales targets (volume, revenue, activation, or transaction metrics). Monitor performance through sales dashboards and KPIs, identify gaps, and implement corrective actions to ensure target achievement.

• Territory & Productivity Management:

Design and optimize territory planning, route-to-market strategy, and sales coverage to maximize productivity and efficiency of the sales force.

• Merchant / Customer Acquisition & Relationship Management:

Drive acquisition of new customers/partners (e.g., outlets, merchants, agents, or users) and maintain strong relationships with key accounts to ensure repeat business and long-term growth.

• Market Intelligence & Competitor Analysis:

Monitor competitor activities, pricing strategies, and market trends in telco/FMCG/fintech landscape. Provide actionable insights to refine sales strategies and stay competitive.

• Customer & Field Feedback Loop:

 Collect structured feedback from customers, agents, and field teams to identify gaps in product, pricing, or operations, and collaborate with internal teams for improvements.

• Training & Capability Development:

Conduct regular training and coaching sessions to enhance team capabilities in product knowledge, selling techniques, negotiation, and field execution excellence.

What We Are Looking For:

• Experience:

Minimum 3–5 years of experience in Sales, with at least 1–2 years in a supervisory or Area Sales Manager role, preferably from telco, FMCG, fintech, or other high-volume, distribution-driven industries.

• Strong Sales & Execution Track Record:

Proven ability to achieve and exceed sales targets, with hands-on experience in driving acquisition, distribution expansion, and revenue growth. Familiar with managing field sales operations and aggressive sales targets.

• Channel & Distribution Management:

Experience in handling distributors, agents, merchants, or retail networks, including onboarding, activation, and performance monitoring.

• Data-Driven & Analytical:

Comfortable working with sales data, dashboards, and KPIs (e.g., sales volume, active outlets/agents, conversion rate, GMV), with the ability to identify gaps and drive actionable improvements.

• Leadership & Coaching Skills:

Strong ability to lead, coach, and develop field sales teams. Able to drive team performance through clear target setting, regular reviews, and hands-on field guidance.

• Communication & Stakeholder Management:

Excellent communication skills with the ability to engage and influence internal stakeholders, partners, and customers across different levels.

• Adaptability & Fast-Paced Environment:

Comfortable working in a dynamic, target-driven, and fast-paced environment, with strong problem-solving and execution skills.

• Interpersonal Skills:

 Strong interpersonal and relationship-building skills, with the ability to provide constructive feedback and maintain a positive team environment.

• Mobility & Field Readiness:

 Willing to travel frequently and manage on-ground operations across assigned regions.

• Competitive salary & performance bonus
• BPJS Kesehatan & Ketenagakerjaan
• Private health insurance
• Paid annual leave & sick leave
• Hybrid / flexible working arrangement
• Professional development & training support
• Career growth opportunities in a fast-growing fintech company
• Laptop / work equipment provided
• Team bonding & company events
• Dynamic and collaborative work environment