Maintain and improve the development of social media content and schedule (editorial calendar), such as videos, posts, and so on, to drive brand awareness and engagement and build brand image.
Develop, implement, and manage our social media strategy, targets, and performance metrics based on research and benchmarking of social media strategies.
Post social media content across different channels, including but not exclusive to LinkedIn, Instagram, Twitter, Facebook, and YouTube.
Promote content through social advertising.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices and then acting on the information.
Collaborate with cross-functional teams within the Media and Marketing team and beyond to create impactful content.
Reporting on a regular and ad hoc basis on the impact of all social media platforms.
Stay updated with the latest social media best practices and technologies.
Job requirements
Minimum bachelor's degree in Communications, Marketing, or related majors.
Minimum 2 years of proven experience in managing various social media platforms in B2B, media companies, or startup companies.
Passionate about startups, VC, digital content, the social space, and emerging social media trends.
Experience in managing social media end-to-end process, from planning and executing to evaluating & analyzing each social media content.
Able to utilize supporting tools, including but not exclusive to such as Hootsuite, Iconosquare, Google Analytics, and Canva.
Able to do basic video editing using applications on a smartphone, for instance, CapCut, and InShot.
Strong English writing, editing, and proofreading skills.
Robust and detail-oriented to handle multiple multiple social media channels.
Good understanding of social media metrics and KPIs.
Strong team player with a proactive attitude and a creative/innovative mind to collaborate with multiple stakeholders.
Flexible, resilient, keen to learn, hard-working.