Marketing Specialist

This role executes enterprise demand generation, ABM activations, and marketing operations to drive qualified pipeline across priority industries (Manufacturing, Construction, Energy, Logistics, Financial Services) targeting Operations, IT, and Finance leaders in multi-site organizations.

Enterprise Demand Generation (Organic & Paid)

• Growth: Execute organic strategies across web, blog, and ecosystem channels to generate qualified enterprise leads.
• Paid Media: Support performance marketing across LinkedIn, Meta, and SEM while tracking pacing and budget utilization.
• Execution: Build, QA, and align campaign assets, landing pages, and forms across teams to prevent operational overlap.

ABM Activations & Pipeline Acceleration

• Targeted ABM: Execute 1:1 and 1:few campaigns, webinars, roundtables, and event matchmaking using SDR-owned greenfield account lists.
• Pipeline Speed: Accelerate MQL-to-SQL conversion, re-engage stalled opportunities, and route account engagement signals back to SDR/Sales.

Marketing Operations, CRM & Automation

• Reporting: Maintain a live pipeline dashboard in Zoho CRM/Analytics as the single source of truth.
• Data Hygiene: Lead syncing, database reconciliation, and regular hygiene checks across Sales, SDR, and Marketing.
• Automations: Build lead routing (chatbots/WhatsApp), data enrichment, and LinkedIn signal reporting; help define stage SLAs and handoff triggers.

Content, Assets & Conversion

• Conversion Optimization: Optimize web environment and consultation-booking flows to increase traffic-to-lead conversion.
• Messaging & AI: Apply brand messaging guidelines using AI-assisted copywriting tools (e.g., Claude, NotebookLM).

Partner Co-Marketing & Brand Awareness

• SI Partnerships: Coordinate co-marketing programs with System Integrators to source enterprise leads and list solutions on partner channels.
• ICP Reach: Grow ICP followers and produce targeted, high-reach content on LinkedIn and social media in tandem with central social teams.

Sales Alignment & Reporting

• Provide regular campaign, pipeline, and partner performance updates to the Head of Enterprise Marketing while keeping CRM data accurate during cross-functional syncs.

• ​Bachelor's degree in Marketing, Business, Communications, or a related field.
• ​1–3 years of B2B marketing experience (SaaS/technology preferred) across demand generation, campaign execution, events support, or marketing operations. Strong internship experience will be considered for exceptional fresh graduates.
• ​Comfortable with CRM and analytics tools (Zoho CRM / Analytics), LinkedIn, and paid platforms (Meta / Google) — and eager to build dashboards and reporting.
• ​Hands-on experience with, or strong interest in, marketing automation and AI tools — e.g. chatbot / WhatsApp flows, lead-routing automation, and AI-assisted content (Claude / NotebookLM).
• ​Excellent organization, project coordination, and attention to detail; data-oriented with solid spreadsheet skills.
• ​Strong written and verbal communication in Bahasa Indonesia and English.
• ​Collaborative, proactive, and comfortable with the ambiguity of a greenfield function.

Preferred

• ​Exposure to ABM, pipeline / revenue operations, or complex enterprise B2B sales cycles.
• Understanding of SaaS or enterprise operational software.
• Familiarity marketing to operations, IT, and finance buyers in manufacturing, construction, energy, logistics, or financial services.
• Familiarity with the Indonesian enterprise market and its relationship-led buying dynamics.

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 3 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.

Don't forget to check our Recruitment FAQ at bit.ly/FAQMekariHiringENG or bit.ly/FAQMekariHiringINA to find the answers to commonly asked questions regarding our recruitment process.

We wish you the best. Hope to see you around soon!