Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
Job requirements
Bachelor’s degree (or equivalent) in marketing, business, or related field
Professional certification (ex: Professional Certified Marketer)
Experience in content development and website design
Experience with relevant markets and trends
Established media contacts
Strong attention to deadlines and budgetary guidelines