Digital Marketing Strategist - LYD

LYD Group is seeking an experienced Digital Marketing Strategist to develop and

execute the paid digital advertising strategy for our venues. The Digital Marketing Executive will work closely with and report directly to the Senior Digital Strategist, supporting the execution and optimization of marketing campaigns across various digital channels. 

Main Responsibility:

• Campaign Execution: Assist with running digital campaigns (Meta, Google, TikTok) and coordinating asset delivery with creative teams.
• SEO & Website: Help implement SEO strategies and monitor website performance for improvements.
• Email Marketing: Support email campaign creation and manage CRM databases for better targeting.
• Data & Reporting: Track and report on campaign performance, offering insights to guide strategy.
• Research: Conduct market and competitor analysis to inform marketing decisions.
• Team Coordination: Collaborate across teams and help manage timelines and marketing calendars.
• General Support: Join brainstorming sessions and stay updated on digital marketing trends.

Requirements:

• 1-2 years experience working as digital marketing/performance or marketing communication.
• Have understanding and able to perform SEO, paid ads (tiktok, google ads, meta ads).
• Have knowledge of CRM/Email MarketingAble to analyzing data, interpret data and create report.
• Have experience in hospitality/f&b/events/agency is a must.

Basic salary, service charge, BPJS Kesehatan & Ketenagakerjaan, and meal allowance.