Senior KOL Specialist

1. Campaign Strategy & Planning

• Develop and implement effective KOL strategies aligned with brand and campaign objectives.
• Conduct market and audience research to identify relevant influencers and trends.
• Propose creative campaign concepts to increase engagement and brand awareness.

2. Execution & Coordination

• Manage end-to-end KOL campaign processes from briefing, negotiation, timeline management, to content approval.
• Ensure all deliverables meet quality, brand guidelines, and deadlines.
• Collaborate with internal teams (Account, Creative, Media) to synchronize campaign direction.

3. Relationship Management

• Maintain strong, long-term relationships with influencers, agencies, and talent management partners.
• Negotiate rates and collaboration terms with KOLs effectively.
• Build a healthy influencer database and continuously scout new potential talents.

4. Reporting & Analysis

• Track and analyze KOL performance metrics (reach, engagement, ROI).
• Prepare campaign reports and insights for internal review and clients.
• Provide recommendations for future improvements based on data-driven analysis.

5. Mentoring

• Guide and mentor junior KOL team members in campaign execution and influencer management.
• Ensure team efficiency and uphold professional communication standards with KOLs and clients.

• Bachelor’s degree in Marketing, Communication, or related field.
• Minimum 2-3 years experience in KOL/Influencer marketing (preferably in an agency).
• Strong understanding of social media platforms (Instagram, TikTok, YouTube, X, etc.).
• Excellent communication, negotiation, and analytical skills.
• Proactive, detail-oriented, and able to manage multiple campaigns simultaneously.
• Experience handling high-profile clients or large-scale campaigns is a plus.
• Good understanding of digital campaign metrics and reporting.
• Team leadership experience is an advantage.

• Quarter Bonus
• BPJS (Ketenagakerjaan & Kesehataan)
• Cuti Tahunan
• THR