Develop and execute social media content strategies to achieve brand, engagement, and business objectives across all official social media platforms
Plan, schedule, and publish engaging organic and paid content in line with campaign objectives, content calendars, and performance targets
Manage day-to-day social media content operations, ensuring timely, consistent, and high-quality content delivery across relevant platforms
Adapt and optimize content based on the unique characteristics, audience behavior, and best practices of each platform, including Instagram, TikTok, and YouTube
Monitor social media content performance and provide insights and recommendations to optimize content effectiveness and support continuous improvement
Collaborate effectively with internal teams, creative partners, agencies, and other stakeholders to ensure seamless content development and execution
Job requirements
Bachelor’s degree in Communication, Marketing, Journalism, Creative Media, or a related field; candidates from other majors with relevant experience and strong portfolios are welcome
Minimum 1 year of experience as a Content Specialist, Social Media Executive, Content Creator, or in a similar role
Proven experience managing brand-owned social media accounts and creating content for business purposes
Strong understanding of social media platforms, content trends, and audience engagement
Creative, detail-oriented, and able to develop engaging and relevant content aligned with brand identity
Strong communication, writing, and storytelling skills
Ability to work independently and collaboratively in a fast-paced environment