Job description
- Develop and supervise social media strategy across Instagram, TikTok, X, LinkedIn, and emerging platforms
- Manage end-to-end content planning, publishing schedules, and campaign rollouts
- Lead creative brainstorming for social-first campaigns, trends, and brand storytelling
- Supervise content creation process with designers, copywriters, videographers, agencies, and talents
- Ensure all social media content aligns with brand tone, visual identity, and marketing objectives
- Monitor social media trends, internet culture, and platform updates to keep the brand relevant
- Analyze performance metrics and generate monthly reports with actionable insights
- Manage community engagement and oversee response quality across platforms
- Coordinate with internal teams for launches, campaigns, partnerships, and activations
- Oversee influencer/KOL collaborations and ensure campaign deliverables are executed properly
- Maintain content quality control and approval process before publishing
- Support real-time/social moment marketing opportunities
Job requirements
- 3–5 years experience in social media, digital marketing, or content strategy
- Strong understanding of Instagram, TikTok, and current social media culture
- Experience leading campaigns and managing creative/content teams
- Strong copywriting and storytelling skills
- Up-to-date with trends, memes, and evolving digital behaviors
- Familiar with social media analytics and reporting tools
- Highly organized with strong project management skills
- Able to work in a fast-paced and collaborative environment
- Creative thinker with strong attention to detail
Preferred Qualifications
- Experience in F&B, lifestyle, fashion, or culture-driven brands
- Experience working with influencers, talents, or online communities
- Basic understanding of paid media/social boosting
- Familiarity with Canva, CapCut, Adobe Creative Suite, or social editing tools
Benefits
- Basic Salary
- BPJS Kesehatan
- BPJS TK
- Private Insurance
- Festive Allowance
- Voucher Benefits