Product Marketing Officer

As a Product Marketing Officer, you will help drive user growth, engagement, and feature adoption for the Fore App. You will support go-to-market execution, CRM operations, and product performance tracking. This role sits within the Product Team and works closely with the Marketing Team to ensure users understand, adopt, and benefit from new features and product improvements.

1. CRM Operations

• Assist in scheduling and deploying CRM campaigns across multiple channels.
• Perform basic quality assurance to ensure campaign settings are accurate and functioning properly.
• Track campaign results, input key metrics, and highlight notable trends for internal reports.

2. Go-to-Market Execution

• Support the execution of Fore App product campaigns and feature launches by coordinating internal deliverables.
• Assist in pre-launch coordination, including collecting stakeholder inputs and helping ensure all go-live components are in place.
• Help prepare internal briefs to support alignment across relevant teams. 

3. Product Growth Support

• Monitor campaign and feature performance post-launch to identify early trends or user insights.
• Track usage and adoption metrics, and assist in compiling performance data for reviews.
• Support user feedback collection and contribute to idea sourcing for future improvements. 

Job Requirements

• Understanding of CRM channels (email, push notifications, in-app messages, SMS, and WhatsApp) and their role in product lifecycle communication.
• Comfortable working with data using tools such as Google Sheets for basic reporting and analysis.
• Strong analytical thinking with the ability to extract meaningful insights from campaign and product performance metrics.
• Excellent attention to detail, strong organizational skills, and the ability to manage multiple tasks effectively.
• Effective communication and coordination skills in cross-functional environments. 

Enjoy flexible working arrangement, employee voucher, insurance, etc.