Social Media Offcer

1. Plan, create, and manage social media content by developing content calendars, generating content ideas, and producing copy, visuals, and captions aligned with brand objectives, key messages, and tone of voice.
2. Ensure content quality and oversee publishing execution by reviewing content against brand guidelines, campaign briefs, and quality standards, then publishing approved content across social media platforms and brand websites according to schedule.
3. Execute social media campaigns and digital activations by preparing content documentation for campaigns, events, store openings, and brand activities, while managing engagement initiatives and digital activation tools in line with campaign objectives.
4. Coordinate content production and stakeholder collaboration by managing production requirements, coordinating with Brand, Creative, PR teams, and external vendors/agencies, ensuring content is delivered and published on schedule, and supporting ISO 9001:2015 implementation within the assigned scope.
5. Monitor performance, gather market insights, and provide reporting by analyzing social media metrics, tracking trends and competitor activities, and preparing periodic performance reports to support evaluation and continuous improvement.

1. Bachelor’s degree in Marketing, Communication, or a related field.
2. Minimum 2 years of hands-on experience in social media management, digital marketing, content creation, or content strategy, including end-to-end content execution from ideation and production to publishing and performance evaluation.
3. Proven experience in creating and producing social media content, including copywriting, caption writing, content development, and coordinating visual content for platforms such as Instagram and TikTok.
4. Strong understanding of Instagram, TikTok, and social media user behavior, with the ability to develop content that aligns with platform trends, audience preferences, and engagement best practices.
5. Highly social media-savvy and up to date with emerging trends, internet culture, and digital content developments; experience in the luxury, fashion, beauty, or lifestyle industry is a plus.

Working Tools (Laptop), Basic Salary, Meal Allowance, Tax Allowance, THR, BPJS, Corporate Health Benefit