Job description
- Design, develop, and evaluate both digital and offline marketing strategies to enhance branding and lead generation. Collaborate with the Sales, Ads, SEO, and Creative teams to execute the planned marketing strategies, providing guidance and feedback on performance.
- Prepare and update marketing calendars and plans regularly for upcoming activities.
- Develop a monthly editorial content plan for social media and copywriting based on research and evaluation results.
- Manage and distribute content, including overseeing video production shoots and scheduling social media content.
- Measure and analyze the results of ongoing marketing initiatives to provide necessary feedback and insights for optimization.
- Manage and monitor the customer service team’s responses to customer communications.
- Utilize marketing tools (CRM, Google Analytics, Social Media Analytics, and internal dashboards) to track marketing performance.
- Prepare monthly reports based on established KPIs and provide actionable insights.
- Meet with potential clients, when necessary, to provide insights on marketing strategies or address company needs.
- Responsible for preparing marketing collateral as needed by the company.
Job requirements
- Experience: 2-3 years in Digital Marketing Strategy, Lead Generation, or Brand Management (preferably in service/consulting industries).
- Strategic Thinker: Able to design and execute effective digital and offline marketing strategies.
- Creative & Hands-On: Skilled at developing and executing actionable concepts and ideas.
- Analytical & Data-Driven: Able to analyze campaign performance and optimize the allocated marketing budget.
- Social Media Savvy & Graphic Design Skills: Proficient in social media management and familiar with design tools like Adobe Photoshop, Canva, etc.
- Collaborative: Able to work effectively with Ads, Social Media, Sales, and Creative teams to achieve goals.
- Familiar with Marketing Tools: CRM (e.g., HubSpot, Zoho), Google Analytics, Social Media Analytics, Buffer, and content production tools.
Benefits
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Job information
Education
Bachelor Degree (S1)
Experience level
Mid Senior Level
Minimum experience
3 years
Gender
No Qualification
Published date
19 Feb 2025