Job description
- Manage daily Live Commerce operations across TikTok Shop and Shopee Live.
- Plan host schedules, shifts, manpower allocation, and backup arrangements.
- Ensure studio, equipment, products, internet, lighting, audio, and promotional materials are fully prepared.
- Monitor live sessions to ensure compliance with SOPs, brand guidelines, and platform policies.
- Monitor host performance and key metrics including GMV, orders, viewers, conversion rate, and product clicks.
- Evaluate host performance and provide coaching, feedback, and improvement plans.
- Analyze live performance, productive hours, high-performing products, and selling techniques to drive better results.
- Coordinate with E-Commerce, Marketing, Creative, Warehouse, and Brand teams to support live campaigns.
- Handle technical and operational issues during live sessions and escalate critical issues when needed.
- Prepare daily, weekly, and monthly performance reports, campaign evaluations, and action plans.
- Maintain proper documentation and monitor Live Commerce studio assets and inventory.
Job requirements
- Minimum of a Diploma/Bachelor's degree or relevant experience in live commerce.
- Minimum 1–2 years of experience as a Senior Live Host, Live Admin, or Live Commerce Coordinator.
- Familiarity with TikTok Shop and Shopee Live.
- Understanding of GMV indicators, conversion rates, audiences, product clicks, orders, and hourly GMV.
- Strong leadership, scheduling, coaching, and problem-solving skills.
- Familiarity with Microsoft Excel or Google Sheets.
- Able to work in shifts, weekends, and during campaign periods.
- Thorough, decisive, communicative, quick to make decisions, and goal-oriented.