Business Development Staff (IP, Licensing & Merchandising)

IP & Business Development

• Identify and develop commercial opportunities for company's IP (film, animation, characters, etc.).
• Research market trends and audience to support IP monetization.
• Approach and build relationships with potential partners, brands, licensees, distributors, and retailers.
• Develop business proposals, partnership decks, and commercial presentations.

Licensing

• Identify and develop licensing opportunities for entertainment IP across merchandise, consumer products, media, promotional campaigns, and other relevant categories.
• Research and approach potential licensees and business partners.
• Support licensing negotiations, including commercial terms, product categories, territories, usage rights, and licensing periods.
• Coordinate the licensing process from initial proposal and negotiation through execution and partner follow-up.
• Monitor licensing activities and ensure IP usage is aligned with approved brand and IP guidelines.
• Coordinate with internal Creative, Production, Marketing, Finance, and Legal teams on licensing-related activities.

Merchandising & Consumer Products

• Explore and develop merchandise opportunities based on the company’s IP, audience, and market trends.
• Identify potential product categories, manufacturers, distributors, retailers, and merchandise partners.
• Support merchandise development from concept and product selection through production and distribution.
• Coordinate with creative teams and external partners to ensure products are aligned with IP identity and quality standards.
• Monitor merchandise performance, market response, and opportunities for product expansion.

Brand Partnerships & Collaborations

• Identify opportunities for brand collaborations, co-branding, promotional partnerships, and other IP-driven commercial initiatives.
• Develop partnership concepts that create value for both the IP and potential partners.
• Support pitching, negotiation, execution, and post-campaign evaluation of partnership initiatives.
• Maintain a pipeline of potential partners and commercial opportunities.

Market Research & Reporting

• Monitor trends in entertainment, animation, film, consumer products, licensing, and merchandising.
• Conduct competitor and market research to identify emerging opportunities and potential risks.
• Maintain databases and records of potential partners, licensing opportunities, ongoing negotiations, and commercial activities.
• Prepare regular reports and updates on business development, licensing, and merchandising initiatives.

• Bachelor’s degree (S1) in Business, Marketing, Management, Communications, or a related field.
• 1–3 years of experience in Business Development, Licensing, Brand Partnerships, Merchandising, Marketing, or related roles.
• Experience in or strong interest in the entertainment, media, film, animation, gaming, consumer products, or other IP-driven industries.
• Good understanding of intellectual property, licensing, merchandising, and brand partnerships.
• Strong business development and relationship-building skills, with the ability to identify and pursue new opportunities.
• Strong communication, presentation, and negotiation skills.
• Commercially minded with good understanding of market trends and consumer behavior.
• Able to develop business proposals, presentations, and partnership materials.
• Strong organizational and project management skills, with the ability to manage multiple projects and stakeholders.
• Proactive, resourceful, detail-oriented, and comfortable working in a fast-paced creative environment.
• Proficient in Google Workspace and Microsoft Office, particularly PowerPoint/Google Slides and Excel/Google Sheets.
• Good command of English, both written and spoken.
• Proven exposure to or experience handling international projects, cross-border partnerships, or regional/overseas clients/licensees is strongly preferred.