Content Creator & Social Media Executive

The Content Creator & Social Media Executive at Viceroy Bali produces the resort's photo, video and written content in-house and runs its social media channels day to day. The goal is to grow brand awareness, engagement and direct bookings while keeping every post true to Viceroy Bali's luxury positioning. The role combines hands-on creation with channel management. It requires someone who can shoot, edit and publish independently, and who understands how luxury travellers discover and choose a resort. The role is full-time based on property.

Key Responsibilities

Content Creation

• Plan and produce original photography and short-form video of villas, dining, spa, experiences and the surrounding Ubud landscape.
• Shoot, edit and deliver Reels, TikTok Videos, Stories and carousels to a consistent brand standard.
• Write captions, short form copy and occasional blog or newsletter content in fluent English.
• Capture guest moments, team stories and behind-the-scenes content, with guest consent where required.
• Build and maintain an organised, tagged content library for use by sales, e-commerce, PR and partners.
• Brief and supervise external photographers, videographers and agencies for larger campaigns.

Social Media Management

• Own the monthly content calendar across Instagram, Facebook, TikTok, YouTube and LinkedIn.
• Publish, schedule and optimise posts for timing, format and platform algorithms.
• Manage community engagement, including comments and direct messages, within agreed response times.
• Route booking enquiries from social channels to reservations and track conversions.
• Monitor trends, competitor activity and platform changes, and propose new formats.

Influencer & Partner Collaborations

• Identify, vet and shortlist influencers and content creators aligned with the brand(s).
• Coordinate hosted stays, deliverables and usage rights with the Marketing Communication Manager.
• Support media and influencer visits on property and ensure content is delivered and reposted.

Reporting & Brand Governance

• Produce a monthly social media report covering reach, follower growth, content output and referral traffic.
• Maintain brand guidelines for tone, visual style and hashtags across all channels.
• Flag reputational issues on social media to the Marketing Communication Manager immediately.

Qualifications, skills and experience:

Required:

• Minimum 2 years in content creation or social media management, ideally in luxury hospitality, travel or lifestyle.
• A portfolio of photography and short-form video produced personally.
• Strong skills in mobile and camera shooting, lighting and composition.
• Proficiency in editing tools such as Adobe Lightroom, Premiere Pro, and Canva.
• Working knowledge of Meta Business Suite, TikTok and a scheduling tool.
• Fluent written and spoken English and Bahasa Indonesia.
• A clear eye for luxury aesthetics and restraint in tone.

Preferred:

• Diploma or degree in communications, marketing, photography or media (preferred, not required).
• Experience coordinating influencer or media stays.
• Additional languages are a plus.

Personal Attributes:

• Self-directed and able to work from brief to finished asset without supervision.
• Organised, reliable with deadlines and comfortable with flexible hours for sunrise, sunset and event shoots.
• Discreet and respectful of guest privacy at all times.

• Competitive salary
• Service Charge
• Entitled to 12 working days of paid Annual Leave in 1 year 
• 17 working days of paid Indonesian Citizenship - National Public Holidays
• Health insurance / Medical Insurance by BPJS Medical 
• Insurance by BPJS Employment : Work Accident Program (JKK), Life Insurance (JKM), Retirement Program (JHT), Pension Program (JP)
• THR 1 X in a year
• Duty meal provided during working hours in Staff Cafeteria.
• In-house laundry for the hotel's working uniform.
• Career advancement opportunities.