Social Media Strategist

Job Role: Social Media Strategist

Location: Jakarta (on-site)

Type: Full-time | Marketing

About Kite

Kite is a stablecoin-native neobank reimagining cross-border finance. We help users hold digital dollars, move money across borders efficiently, and spend globally via local payment rails and cards.

About the Role

We are hiring a Social Media Strategist who can own strategy + execution: define what we say, when we say it, and how it ladders up to growth while turning product and community insights into consistent, high-performing content.

Responsibilities

1) Social Media Strategy (End-to-End)

• Build and run Kite’s social strategy across TikTok, Instagram, X, YouTube Shorts, LinkedIn (final channel mix based on traction)
• Define content pillars (e.g., product value, creator/community stories)
• Translate business goals (acquisition, activation, trust) into social objectives, KPIs, and weekly execution plans.
• Develop and iterate Kite’s voice, tone, and brand personality (clear, trustworthy, modern, slightly witty but never cringe)

2) Content Calendar + Publishing Operations

• Own the monthly/weekly content calendar, campaign themes, and posting cadence.
• Write strong hooks, captions, scripts, and brief the Graphic Designer with clear creative direction.
• Manage end-to-end publishing: scheduling, community posts, cross-posting, pinning, highlights, bio/links.
• Run lightweight project management: ensure content moves from idea → brief → draft → design → review → publish.

3) Content Production (Lightweight, High-Speed)

• Create quick, native content where needed (phone-shot videos, screen recordings, simple edits).
• Work with internal stakeholders to source stories: user insights, product updates, FAQs, customer pain points.
• Maintain a reusable content library (templates, best hooks, formats, b-roll list, brand guidelines, CTA bank).

4) Community & Engagement

• Manage comments/DMs with a clear playbook (response tone, escalation rules, safety/compliance boundaries).
• Build feedback loops: surface user objections, feature requests, and confusion points back to Product/CS.
• Identify and nurture KOLs: creators, referrers, community advocates.

5) Performance, Insights, and Growth Loops

• Track weekly performance and learnings (reach, watch time, saves, CTR, follower growth, engagement rate).
• Run a consistent experimentation system: A/B hooks, formats, CTAs, posting times, series.
• Partner with Performance Marketing to create paid-boostable organic winners and UGC-style ads

Qualifications:

• 2 - 5 years running social for a consumer brand, fintech, or fast-paced startup 
• Strong writing + storytelling: can produce scroll-stopping hooks and simple, clear explanations.
• Deep understanding of short-form content mechanics (retention, pacing, first 2 seconds, format trends).
• Comfortable being hands-on and moving fast with imperfect inputs.
• Data-literate: can interpret analytics and turn them into next-week actions.
• On-camera confidence or experience directing creators.
• Basic video editing skills (CapCut/Premiere/Final Cut) and/or motion basics.
• Creator partnerships / community building experience
• Experience in fintech, crypto, remittances, payments, or regulated categories (trust-building content).

What success looks like (first 30 to 60 days)

• A clear content strategy + pillars tied to Kite’s positioning.
• A reliable publishing engine: 4–7 posts/week (mix of short video + static + carousels depending on channel).
• 2–3 recurring content series that consistently outperform baseline.
• Community response playbook + weekly insights shared with the team.
• A pipeline of creator/UGC opportunities and collaboration shortlist.

Working Style we Value:

• Speed with taste: ship consistently, improve weekly.
• Creative discipline: ideas are great—distribution and iteration matter more.
• High ownership: you run the calendar, drive alignment, and keep the engine moving.
• Customer empathy: you can explain money movement simply and build trust through clarity.

Bonus Points:

• Experience with cross-border payments, remittances, neobanks, or crypto products.
• Experience marketing to emerging markets in Asia Pacific
• Familiarity with ad policy and compliance constraints for financial & crypto products.
• Experience with early start-up and growing the product from 0 -> 1 journey.