Product Marketing Manager - Lending

About the Role

As a Product Marketing Manager Lending, you will own the growth and success of our lending products from a marketing perspective. Acting as the business owner for your product portfolio, you will develop and execute go-to-market strategies, optimize the customer journey, and drive sustainable acquisition, activation, and retention.

You will work closely with Product, Engineering, Business, CRM, Brand, Creative, and Performance Marketing teams to deliver impactful campaigns, improve product adoption, and uncover growth opportunities through data-driven insights. This role requires someone who thrives in fast-paced environments, takes end-to-end ownership, and has a strong understanding of Indonesia's digital lending ecosystem.

What You'll Do

• Own the end-to-end marketing strategy and growth performance of Flip's lending products, treating each product as a business with clear growth and profitability objectives.
• Develop and execute go-to-market strategies for new product launches, feature releases, and marketing initiatives across multiple channels.
• Analyze customer journeys and marketing funnels to improve acquisition, activation, conversion, retention, and engagement.
• Leverage data to conduct funnel analysis, cohort analysis, CAC/LTV evaluation, and campaign performance measurement, translating insights into actionable strategies.
• Lead cross-functional initiatives with Product, Engineering, Business, Brand, Creative, CRM, and Performance Marketing teams to ensure timely, high-quality execution.
• Partner with Product teams to define product positioning, value propositions, messaging, and customer communication strategies.
• Work with CRM and Performance Marketing teams to optimize lifecycle marketing, customer segmentation, and personalized campaigns.
• Monitor market trends, customer behavior, competitors, and regulations to identify growth opportunities and mitigate risks.
• Continuously experiment, measure, and optimize marketing initiatives to maximize business impact and customer experience.

What We're Looking For

• 7+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or a related role, preferably in fintech, lending, or digital financial services.
• Strong ownership mindset with the ability to independently drive product growth through data-informed decisions.
• Proven experience leading end-to-end go-to-market initiatives and managing complex cross-functional projects.
• Strong analytical skills with hands-on experience in funnel analysis, cohort analysis, customer segmentation, conversion optimization, and growth metrics such as CAC and LTV.
• Excellent project management skills with the ability to prioritize multiple initiatives in a fast-paced environment.
• Strong communication and stakeholder management skills, with experience collaborating across Product, Engineering, Business, Brand, Creative, CRM, and Performance Marketing teams.
• Good understanding of Indonesia's fintech landscape, digital lending customer behavior, and OJK regulations.
• Customer-centric mindset with strong problem-solving skills and a passion for delivering meaningful customer value.
• Experience with A/B testing, experimentation frameworks, and growth optimization is a plus.

• Gross base salary + transport allowance
• Performance bonus
• Semesterly learning budget
• Team bonding budget
• Private health insurance on top of BPJS
• Laptop ownership program
• Paid leave days