Product Marketing Manager - Flip Pinjam

About the Role

As a Product Marketing Manager Lending, you will own the growth and success of our lending products from a marketing perspective. Acting as the business owner for your product portfolio, you will develop and execute go-to-market strategies, optimize the customer journey, and drive sustainable acquisition, activation, and retention.

You will work closely with Product, Engineering, Business, CRM, Brand, Creative, and Performance Marketing teams to deliver impactful campaigns, improve product adoption, and uncover growth opportunities through data-driven insights. This role requires someone who thrives in fast-paced environments, takes end-to-end ownership, and has a strong understanding of Indonesia's digital lending ecosystem.

About Flip:

Rafi, Luqman, and Anjar, who were college friends in Universitas Indonesia, started Flip as a project in 2015 to transfer payments to each other at a fraction of what banks would charge them. They are pioneers in the Indonesian market, with their technology now helping millions of Indonesians, both individuals and businesses, carry out bank-to-bank money transfers through a reliable and seamless app.

After nine years of operations, Flip has helped Indonesians transfer money worth several trillions of rupiah and has received double-digit funding from respectable investors such as Sequoia India, Insight Partner, and Insignia. Flip’s ultimate mission is to give Indonesians access to one of the most progressive and fairest financial services in the world.

At Flip, we always strive to provide the fairest place for you to work, learn, and grow with talented and fun people in various opportunities to advance your career and get fair rewards. We believe that we have to treat employees, customers, and all stakeholders fairly and respectfully. Fair treatment for employees means we establish clear goals, facilitate our employees to achieve them, and value their contribution to the company with equitable benefits.

What You'll Do

• Own the marketing strategy and growth performance of Flip's lending products, with clear growth and profitability objectives.
• Develop and execute go-to-market strategies for product launches, feature releases, and marketing initiatives across channels.
• Analyze customer journeys and funnels to improve acquisition, activation, conversion, retention, and engagement.
• Leverage data for funnel and cohort analysis, CAC/LTV evaluation, and campaign measurement to drive actionable growth strategies.
• Lead cross-functional initiatives with Product, Engineering, Business, Brand, Creative, CRM, and Performance Marketing teams.
• Partner with Product teams on positioning, value propositions, messaging, and customer communication.
• Work with CRM and Performance Marketing teams to optimize lifecycle marketing, segmentation, and personalized campaigns.
• Monitor market trends, customer behavior, competitors, and regulatory developments to identify growth opportunities and risks.
• Continuously experiment, measure, and optimize marketing initiatives to maximize business impact and customer experience.

What We're Looking For

• 7+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or related roles, preferably in fintech, lending, or digital financial services.
• Proven ownership of product growth, go-to-market strategies, and complex cross-functional initiatives.
• Strong analytical skills with experience in funnel analysis, cohort analysis, segmentation, conversion optimization, CAC, LTV, and growth metrics.
• Excellent project management skills with the ability to prioritize initiatives and deliver results in a fast-paced environment.
• Strong communication and stakeholder management skills across Product, Engineering, Business, Brand, Creative, CRM, and Performance Marketing.
• Deep understanding of Indonesia's fintech and digital lending landscape, customer behavior, and OJK regulations.
• Customer-centric and data-driven mindset with strong problem-solving skills and a passion for creating meaningful customer value.
• Experience with experimentation, A/B testing, and growth optimization is a plus.

• Gross base salary + transport allowance
• Performance bonus
• Semesterly learning budget
• Team bonding budget
• Private health insurance on top of BPJS
• Laptop ownership program
• Paid leave days