Job description
Responsibilities
- Develop and execute marketing strategies aligned with the company's business objectives.
- Lead and manage the marketing team to achieve departmental targets and improve overall performance.
- Build and strengthen brand awareness through effective online and offline marketing campaigns.
- Conduct market research to identify customer needs, industry trends, and business opportunities.
- Develop annual marketing plans, budgets, and promotional activities.
- Collaborate with the Sales, Product, and Operations teams to ensure effective execution of marketing initiatives.
- Manage digital marketing activities, including social media, website, email marketing, and online advertising.
- Monitor and analyze marketing campaign performance, providing regular reports and recommendations for improvement.
- Establish and maintain relationships with business partners, agencies, media, and vendors.
- Organize exhibitions, events, product launches, and other promotional activities to support business growth.
- Ensure all marketing materials and communications are consistent with the company's brand identity.
- Monitor competitors' activities and recommend strategies to maintain the company's competitive advantage.
- Manage the marketing budget efficiently and ensure a positive return on investment (ROI).
Job requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of experience in marketing, with at least 2 years in a managerial position.
- Strong leadership, communication, and project management skills.
- Experience in digital marketing and brand management.
- Strong analytical and strategic thinking abilities.
- Proficient in Microsoft Office and digital marketing tools.
- Fluent in Bahasa Indonesia; English proficiency is an advantage
Benefits
Competitive salary
BPJS Health
BPJS Employment
Meal allowance
Transportation allowance