Job description
- Develop and execute marketing communication strategies across all channels
- Lead campaign concepts development for product launches, photoshoots, catalogue, and seasonal campaigns
- Coordinate with creative team and external vendors for content and campaign production
- Manage KOL/influencers and creator to support brand awareness and sales growth
- Ensure consistent brand communication and visual identity across all channels
- Liaise with 3rd parties (mall, agencies, media, brand partners, etc) to support brand communication & awareness
- Monitor competitors, trends, and media to ensure our brand stays ahead of market changes
- Develop & execute CRM and membership strategies to drive customer acquisition, engagement, retention, and loyalty.
- Plan and manage activations across events, retail, community, partnership, sponsorship, and experiential marketing channels.
- Collaborate with e-commerce and merchandising teams to align marketing activities with business goals
Job requirements
- Minimum 2-3 years experience in Marketing Communication, Brand Marketing, Digital Marketing, or Social Media, preferably in fashion or lifestyle industry
- Good understanding of social media platforms such as Instagram and TikTok
- Familiar with digital campaigns, online brand activation, and content planning
- Familiar with affiliate/KOL management and content production process
- Familiar with retail campaign execution, including event / brand activation
- Strong network and established relationships with media, KOLs, influencers, communities, brand partners, and other relevant industry stakeholders
- Basic understanding of digital ads such as Meta Ads, TikTok Ads, and CPAS campaigns is a plus
- Experience in fashion retail is a plus
Benefits
- BPJS Tenaga Kerja
- BPJS Kesehatan
- THR
- Flexible Working Hours
Job information
Education
Bachelor Degree (S1)
Experience level
Associate
Minimum experience
2 years
Gender
Female
Published date
23 Sep 2026